Award-winning Kenyan artist Nikita Kering has been spotted at Times Square in New York.
The Kenyan singer and songwriter couldn’t hide her joy on Monday after her picture was shown on the screen.
“In Times Square, New York (pleading face, folded hands), I am very honored,” Nikita said.
It comes a few days after Spotify announced her as their EQUAL ambassador for the month of November, joining a star group of female artists in Africa including Muthoni Drummer Queen and Sylvia Ssaru.
Nikita welcomed the Spotify initiative with enthusiasm.
“As a girl, making music has always been about more than just vibes. It’s been a blessing. However, having to keep the third eye open has been a big challenge. As in any other male-dominated field, it’s hard to know if my talent and expertise will be enough to take me at the top,” Nikita said.
Through the Spotify EQUAL Africa program, female artists will receive support and resources to develop their talent and reach an international audience through multiple playlists.
Recipients of the program also receive off-stage tips and tools to help them take their music career to the next level.
“As a company known for being at the forefront of empowering artists since its inception, Spotify is proud to have the talented Nikita Kering join the EQUAL Africa family as November’s artist. We look forward to working with her to help her grow her fanbase,” Phiona Okumu , Spotify’s Head of Music for Sub-Saharan Africa said at the launch of the app.
The 20-year-old singer won her first award in 2018 when she competed as Best New Artist at the Pulse Music Video Awards (PMVA).
Last year, Nikita received two awards, including the All Africa Music Awards for Best RnB and Soul Artist, and the All Africa Music Awards for Best East African Female Artist.