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Safaricom bonga points to expire after 3yrs if not redeemed

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Safaricom introduced the end date of its loyalty program, popularly known as Bonga Points, with the aim of encouraging redemption and unlocking revenue that reached 4.5 billion shillings in March this year.

The listed telco has informed its customers that all unused Bonga points will now expire after three years, meaning those accumulated before December 31, 2019 will expire from January 1, 2023.

Safaricom Fuliza

Safaricom said the decision to set the expiry date for loyalty points was a business decision to encourage redemption.

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